Best Betting Sites: Top New Online Bookmakers in the UK

The highest combined app store rating of any major UK bookmaker. Apple Pay, biometric login, 24/7 live chat. Owned by Hillside, licensed by UKGC #55148 (sports). Industry-leading in-play and Bet Builder.

Online betting platforms

With tons of betting apps in the UK to choose from, we’ve compiled a list of the best betting apps, what makes them so special, and which is best for you and your mobile sports betting needs. Step into a world of thrilling sports betting and premium online casino entertainment, all in one place. With events from global leagues happening around the clock, live betting at London Bet means there’s always something to follow and always a new opportunity to get involved.

Conclusion – Now you know the criteria to look for at top betting sites in the UK

Best for newcomers testing online betting with minimal financial commitment. Our testing shows exchange is particularly valuable for accumulators (laying at better prices than traditional sportsbooks offer) and trading In-Play positions. Sportsbook offers traditional wagering plus £30 Bet Builders for a £10 bet.

  • The user must place and settle bets before the closing date of the promotion to qualify.
  • LiveScore Bet has had a good reputation for many years, and I find their modern betting site very user-friendly.
  • Betfair Exchange’s peer-to-peer model delivers a 97.5% payout after a 5% commission, approximately 2-3% higher than fixed-odds books.
  • If you’re looking for a top sports betting app to use in the UK, then check our recommended apps in the article above.
  • We want to point you in the right direction to get the best experience as a bettor, no matter which platform you use.

Likewise, you can get a free bet up to £10 if your football accumulator lets you down by one selection, provided the bet has at least five selections. The Ivybet Sports club, called the build-a-bet club, gets you a £5 free bet once every week when you spend over £20 on any sports during the week. The best sport to bet on at Ken Howells is racing, because you get coverage of races in Japan, South Africa, France, Chile, and Australia. Ken Howells is a new betting site in the UK, yet the bookmaker started up in Wales in 1963. This is a benefit that not many bookmakers have that are based exclusively online.

Independent, UK Gambling Commission-focused reviews, expert guides and live odds — covering 200+ casino, slots, sports betting and bingo brands. Keeping an eye on the newest betting sites is one of the easiest ways to find extra value — think improved odds, innovative features and more generous welcome bonuses. This is a very modern solution, and it’s available at 90% of the best online betting sites. If a betting site offers Bitcoin or other crypto payments to UK customers, that is a sign it is not licensed in Great Britain, and we recommend avoiding it. Use review sites and forums as a “gambling smoke alarm” for non gamstop betting sites the UK’s best betting sites. Good bookmakers keep the bonus offers, main sports and leagues front and centre, show your balance and bet history clearly, and make the bet slip easy to handle.

Online betting platforms

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Online betting platforms

Meanwhile, MGM–despite its American ownership–provides sufficient live streaming options for UK bettors. Despite comparative marketing limitations to the industry’s long-standing heavy hitters, LiveScore BET is an app that British punters will unquestionably continue to trust, love, and download in volume. Betfair’s football odds are competitive, and in many cases, superior to their competitors. Betfair–as you’d expect of the 12th most downloaded UK sports app–feels trustworthy. Coral’s odds are competitive–many also argue the bookmaker’s odds are more reflective of outcomes than any of its counterparts in the British market.

Online betting platforms

Either head to the website to download the app from the iOS or Android app store, or search for the sportsbook in the app store. Betfred stands out for virtual sports enthusiasts, and Unibet impresses with its extensive sports selection despite an outdated interface. All UK-licensed apps include deposit limits, loss limits, session timers, and self-exclusion options. Some operators also offer direct APK downloads from their websites—enable ‘Install from unknown sources’ in settings if using this method. Open the App Store, search for your chosen bookmaker (bet365, Ladbrokes, etc.), and tap ‘Get’ to download the app.